Speaker Profile
Dr. HERBERT·SIMA is Director of the China Research Center at the University of Auckland, a digital strategy researcher, and Chief Executive Officer (CEO), as well as an entrepreneur with a global perspective. He has received advanced training at Harvard Business School, earning a professional certificate in strategy (covering disruptive strategy, sustainable business strategy, and strategy execution), and completed the 21st Century Leadership program at the Wharton School of the University of Pennsylvania.
As a leading scholar in social media, digital marketing, and artificial intelligence, Dr. SIMA’s research focuses on developing innovative digital strategies to transform customer engagement models, enhance brand communication, and build digitally-driven marketing ecosystems—ultimately improving business performance and social well-being. His work has been published in multiple top-tier academic journals.
Beyond academia, Dr. SIMA is a seasoned business leader and serial entrepreneur who has founded and successfully managed six companies in New Zealand and international markets. He is actively involved in professional community development, currently serving as a Board Member of the Research Association of New Zealand (RANZ), a Board Member of Tennis Northern (New Zealand), and Vice President of International Relations at the Asia-Pacific Academic Marketing Association.
Abstract
This workshop explores the practice of integrating Team-Based Learning (TBL)—an innovative teaching method—into business courses. TBL aims to replace traditional lecture-based models: through structured pre-class preparation, in-class team activities, and real-time concept application, it encourages active student participation. In large-scale teaching (serving over 2,400 students annually), this method has significantly boosted students’ in-class engagement, collaboration skills, and critical thinking.
The session will focus on sharing TBL’s core elements, including assessment design, teaching strategies, and faculty engagement mechanisms, as well as the challenges and outcomes of large-scale implementation. Initial data shows that TBL effectively enhances students’ motivation and fosters deep learning. We invite you to join the discussion on how TBL can reshape the classroom ecosystem of business education.
Date/Time: December 19, 2025, 10:00 a.m.
Venue: Room 0204, Teaching Building 0, Jiuliu Campus
